A Euro monitor international study has discovered some interesting facts relevant to the UAE’s retail sector. The UAE’s retail industry is worth about $55 billion and is expected to rise to about $63.8 billion by 2023.About $ 52.7 billion of the overall amount is accountable to store retailing. Online shopping, mobile Internet, social media and home shopping, are expected to grow by 78% by 2023.
Using the stats mentioned and considering the increased number of shoppers opting for non-store shopping,retailers need a wiser strategy to increase the customer traffic to their brick and mortar retail stores. This is where branding plays a huge role.
It's essential for retailers to be aware of their customer's expectation and the top branding trends for retail stores that can help in diverting customers back in stores. Top branding companies in Dubai can help retailers identify branding strategies for their retail store that allow them to outshine their competition by helping them figure out what customers are looking for in retail stores.
The article highlights how branding can work together with retail branding trends for the year 2019 and create an ideal environment for customers.
Retail branding trends for the running year 2019
With passing time, the preferences,requirements and needs of customers change. It's essential, however, to know what the retail shoppers are thinking of when they think about "retail shopping”. Since the generation in question makes up maximum shoppers, it's essential to cater to their interests. Read on to know some top branding trends for the retail industry.
Omni Channel Retail
Retail isn't just about having a retail store or about tweeting and sharing your goods on social media pages. Hashtagging isn’t providing sufficient branding either! It's essential to have a presence in both and it’s vital that orders are catered to immediately. Experts suggest the only way to do this is by intertwining the two and creating a deep integration.
It requires keeping customers at the retail store engaged throughout their journey through the store until the sales happen. Here’s an easier way to say it; an interior store that’s instagrammable! This is only possible with retail interior that appeals to today’s shoppers!
An interested shopper is the best shopper! Go one step ahead by opting for a layout that’s an on ground depiction of your retail store logo! Now that is some top level branding!
Branding Through Experiential Retail Stores
Having a brick and mortar structure shouldn’t be the ultimate goal for retailers. Since millennials and Gen Z makes up most of the shoppers in retail stores today, it's important to appeal to their senses. They require a more engaging experience when it comes to retail shopping and it’s important to start at the shop displays! The arrangement of the shop display should be all about your retail store and should help brand your name without reading it. Opt for products with the same colors as your brand.
Branding At Checkouts
With so much to do at all time, and considering the long queues outside each outlet in malls of the UAE, no one has the time to wait. And retail stores are realizing this and introducing ways that could not only help brand their store but also keep the customers entertained.
Store exits are identified by signage that not only points the way out but also adds interesting colors to the interior of the retail store. The shelves at the end of aisles, closer to checkouts hold in-house products again highlighting the colors of the brand!
Take Away
The year 2019 has brought with it some interesting trends in the UAE’s retail branding. From experiencing retail stores to branding at check outs, retail stores will be experimenting with various interesting retails trends, to ensure customers keep coming to the brick and mortar stores.
If you’re wondering what your customer expects to see when it comes to retail store branding, opt for the best branding companies in Dubai for a detailed perspective on the expectations and wants of your customers! Brand your commercial or retail space based on the findings and watch it become a hit in a short time!
